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Blog Articles for April 2026

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The Messaging Your Brand Delivers

Posted On: April, 29, 2026 | Categories: Blogs

In today’s world, buyers are forming opinions about you, your homes, and your brand without ever stepping into your model. The question is simple—and critical: is your marketing creating fans, or turning people away?


By Roland Nairnsey, President, New Home Sales Plus
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The New Rules of Negotiation in New-Home Sales

Publication: Builder | Posted On: April, 2, 2026 | Categories: Articles

As featured in Builder Magazine, The Mastery of Negotiation by Roland Nairnsey offers a proven guide to handling buyer demands with confidence, and achieving better outcomes through Roland's 22 Golden Rules for effective real estate negotiation and smarter home sales.


By, Roland Nairnsey, President of New Home Sales Plus
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