I’ve had the pleasure of working with Roland as our new home sales trainer, and I can confidently say that his guidance has been invaluable. Roland brings a wealth of experience and knowledge to the table, and his coaching style is both supportive and highly effective.
He takes the time to understand individual strengths and areas for improvement, offering tailored advice that truly makes a difference. Whether it’s mastering sales techniques, building stronger client relationships, or navigating the complexities of the home-buying process, Roland provides clear, actionable strategies that get results.
What stands out the most is his commitment to our success. He is always available for questions, offers timely feedback, and motivates us to keep pushing toward our goals. Thanks to Roland, I’ve seen significant improvements in my performance and feel much more confident in my ability to succeed in this competitive industry.
I highly recommend Roland to anyone looking to elevate their skills and achieve better outcomes in new home sales.
Five stars isn't enough to describe how dedicated, personable, and influential Roland and the New Home Sales Plus team has been and will continue to be for our team. Having just completed a two-day seminar with Roland I am so glad that we made the decision to bring him here to New Hampshire to coach our salespeople. His training principles are clear, easy to implement, and impactful for all salespeople even with varying degrees of experience. He took the time to sincerely get to know the unique facets of our business model, our individual communities, and our team in order to connect more deeply with our mission. The sales training was high energy, engaging, and easy to understand. Roland took the time to answer questions and get buy in from our team to make sure that the process that he teaches was fully understood and readily applicable to our sales process. Beyond the lessons that he teaches in his training he reinvigorated both our management team and our sales agents with new ideas, renewed energy, and a sense of ownership that I am sure is going to translate to not only an increase in sales but also an increase in pride in our company. Roland and Abi thank you for the dedication, the training, and the energy that you shared with all of us, we are already looking forward to the next time!
My first experience with Roland was when I attended one of his classes at the International Builder Show. Of the many classes I have taken over a handful of years attending the show, he stood out to me as knowledgeable, entertaining, and relatable. Fast forward 6 months, and we have just brought Roland to New Hampshire to teach a 2-day training for our entire fleet of sales agents, including those who specialize in new home sales and traditional REALTORs as well. Nearly every single one of the thirty agents who attended the training has gone out of their way to rave about Roland and thank us for bringing him in. Even the agents who don't often sell new homes found it career-changing. Our sales agents are excited, inspired, and equipped with new tools to build on the sales skills they previously had. I found Roland's sales approach to be comprehensive, realistic, and easily achievable even for newer sales people. Perhaps my favorite thing about Roland and his program is that it's personal -- he gets to know each and every person and connects with them both in and out of the classroom. He took the time to get familiar with our company, our achievements, and goals, so that the training could be the most impactful for our company. We are looking forward to a continued partnership and ongoing training with Roland!!
"This was such an upbeat and exciting course that I will be able to take with me for many years to come. Would recommend having Roland share his knowledge and real-life experience. Amazing!"
Roland was entertaining and concise, very experienced on the new home sales floor; and easy to follow with the detailed sales process from beginning to end.
This was an amazing experience, Roland was super knowledgeable, charismatic, and full of energy, and an incredible human being.
"Roland is an exceptional trainer and has a wealth of knowledge and expertise in sales and marketing. He was engaging, interactive, and he made sure that everyone in the room was involved in the training. Roland knocked it out of the park and provided me with value that will stay with me for years to come."
"I had the extreme pleasure of going through training with Roland. I have been in sales for many years and Roland’s training has helped me elevate my sales skills to the next level."
Unbelievable Training, Roland is charming and engaging and I like that he has real new home sales experience to help us with his techniques.
I am thankful that there will be monthly follow up on our training to help continue and further our skills.
Wonderful, I took many new nuggets and cant wait to start using them. Roland was enthusiastic with lots of energy, funny, informative and clear on the process.
Roland is open, honest, engaging, energetic, and charismatic! He really works hard to help the team to learn and succeed.
Roland is very engaging and thought provoking! He really teaches in fashion that reinforces selling processes and teaches us that it is Ok to “Ask for the sale”.
I have been in new homes sales for over 10 years and have had numerous trainers, and I can that Roland’s program was the best experience I have ever had! Roland is knowledgeable yet fun and creative.
Roland was funny, communicated well and brilliant with responses, how to speak to clients. It is nice to know that the teacher has “Walked the walk” in new home sales. I love the idea of closing a you go, and that this actually puts the client at ease.
Incredible program! Roland is great, his knowledge, enthusiasm and love for teaching his content made me more excited to learn it.
I have been selling new homes for 18 years, and I really appreciated that everything we learned and discussed was relevant to todays market. Roland was knowledgeable and motivational and I really enjoyed learning from one of the best in the business!
Roland was funny, communicated well and brilliant with responses, how to speak to clients. It is nice to know that the teacher has “Walked the walk” in new home sales. I love the odea of closing a you go, and that this actually puts the client at ease.
I wanted to share a real life example of a team member using Roland's negotiation training on a standing inventory home this week. It worked great and we have a signed agreement! Terry got a new lead, He promptly met them the same day and demonstrated the home. While meeting them he did a great job of discovery and pulled out some key info from the Customer. 1. The Customer made an offer that was essentially about 75k lower than our list price. 2. Because Terry did good discovery we knew he was divorced, renting a house, could close quickly, his daughter needed to be in their School District, and most importantly he is a Sales Manager at a car dealership. This told us he was going to be a negotiator based on his profession, but also that we had the ideal home for him based on school district and ability to close fast and stop renting. 3. Even though he gave us an offer far below asking (about 75k) on a home we had recently lowered price on, we stuck to Roland's method of NOT splitting the difference. We countered and gave him very little. And specified a quick closing (give to get strategy). 4. Long story short, we used Terry's discover info, and Roland's strategy of NOT splitting the difference to in the end land at a full price offer, with a reasonable concession for closing cost / rate buy down. Congrats to Terry on getting a standing showcase home sold! I truly believe Roland's negotiation strategy and great discovery helped put this deal together. On to the next sale!
I am very proud of - Paige. Paige is brand new to the negotiating part of real estate and was faced with a difficult customer and Realtor who wanted everything under the sun, shortly after Roland's first on site training.
Paige received an offer for a long standing homesite in Woodside. She had met with the customers a couple times. At their last visit prior to heading back to California, they told Paige that they loved our homes and that the homesite was better than the other ones they had visited. Not only that they had friends living in the community. This immediately placed Paige in the driver's seat. The Realtor submitted an offer with a ridiculously long list of what they also wanted included - from a significant discount in price to backyard landscaping, fencing, blinds, etc., there were about 10 items on the list. She also stated that they were looking at other builders who were offering more than we were and that they could get the homes for less. Paige had done her homework and was aware of the homes listed around her. She new the homesites weren't comparable nor were the homes. A little nervous she called me and said she had re-read all of Roland's training materials and wanted to talk it out. We did a bit of role playing and came up with a solution. It's fine to give a little bit, and let's see what they counter with. Paige was spot on. They did want our home and the only counter back was for the landscaping in the backyard. We answered yes and the customer is now happy as they feel like they won as well. It was a great win for all as we didn't give into all their demands and the customers got what they really wanted.
Lessons Learned: Know your customer, and know the surrounding communities and homes available. It is especially important in this market where we are facing more and more negotiations. This was such a team effort. My favorite part of the sale is negotiating so between your training and me talking her through the sale process it was perfect and helped her gain confidence that she can do it. Training definitely builds confidence.
I owe so much of my success to Roland Nairnsey! My career launched with Roland’s sales training many years ago having been onsite with a Luxury Home Builder in Sarasota under his direction. I am now running a team of 11, a development project at 25 million dollars as Director of Sales and became a top producing agent here in Sarasota! I have also just been given the opportunity at my current brokerage to direct and develop our Coaching Academy! 280+ agents and any Realtor from any company needing coaching!
Roland’s gift for sales and training has truly changed my entire career! I am able to apply each and every day what he so kindly shared with me many years ago! On Site Sales, or General Real Estate it all ties in with his expertise of knowledge and training!
I wish you had space to be able to share the infinite words of wisdom I have received from Roland over the years. Time spent with Roland learning how to connect with clients and make their home buying experience great is absolutely essential! Roland really helps the Sales team understand the different motivations for why people buy homes and to how to connect with buyers to build trust and ultimately provide a great buying experience!
"This was eye opening and opened up a whole new side of me. Roland has created a systematic more linear process which makes for more time and more closings."
"This program was super helpful as I am anew sales agent. It really breaks dow all aspects of the sales process and Can walk out of this training knowing I have all the tools I need to be successful. Roland is awesome and a wonderful teacher."
"Roland is a great speaker, he is knowledgeable, kind and very motivating."
"Professional, knowledgeable, great person and so good at what you do. You practice what you preach!"
"I don't know what I would do without Roland's Mastermind Group! The opportunity to discuss best practices and brand-new practices with some of the best and brightest minds throughout our industry is invaluable. Even the most experienced New Home Sales Managers and Owners need training and assistance, especially with a market like ours that is evolving and shifting so quickly. Why weather the storm on your own, when you can glean wisdom from experienced Mastermind Members, including great tips about what works and doesn't work when managing people, and trying out new tech".
Terri Smith, Director of Customer Experience, Bosgraaf Homes
"This really helped me define my style and how to guide clients across the finish line. I really enjoyed tapping into Roland's years of experience."
"Roland is intelligent, funny, caring and great at getting everyone involved."
"Roland was fantastic! I was so glad there was humor as it made this info come alive to use in real life situations. I can use these concepts as an "Online Sales Counselor."
"I'm a great big fan of Roland. He is an amazing presenter knowledgeable and simply funny."
"Inspiring and energetic! This is a valuable asset to all sales professionals, easy to stay engaged and absorb all of the fantastic info he had to share."
"Fantastic and engaging, learned a lot from a master. He is patient and knowledgeable and loved that he puts the same amount of effort into the newest employee as he does with the most experienced."
"Roland was a powerful and compelling speaker and trainer.
His coaching was authentic. You can see how passionate he is about new home sales, and building confidence in each and every individual that attended."
"Informative, Interesting, productive and exciting. Roland is very in tuned with salespeople and people in general. He is very constructive with his teaching methods and appreciate his open approach."
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"Incredible, best training I've ever had. Roland is a great salesperson and a great trainer. You can tell that everything he touches turns to GOLD."
"This is the first training I have had where the instructor was currently in the industry so he can relate to what we go through. Roland kept me engaged and excited throughout the whole 2 days. I like how he had the entire group participating and we were able to share our thoughts."
"Roland is very charismatic, friendly and funny. This was very insightful and I really enjoyed his teaching style."
"Thank you so much, I have not been able to stop thinking about our training/seminar this week. The workbook that you created was informative and forced all of us to participate and have some fun. And we learned from one another. I really think it was the best yet, and not just because I won an award!
You have got me thinking and planning and my wheels turning and I think we can all expect good things to come in Northville."
"I can't thank you enough for the absolutely inspiring two days you spent with our team! We are all so excited to try our new process and techniques!"
"He's funny, yet so knowledgeable; such a perfect blend. Kept us engaged while learning."
"Wonderful, taught me to keep an open mind and adapt to change."
"Incredible program! I have learned so much. I feel like didn't know how to be an agent until completing the program. Roland is great with all types of different personality types, full of energy and entertaining! Of course, very educational!"
"What an amazing training by Real Estate expert, coach and published author Roland Nairnsey. It is a privilege to learn from the best!!"
"We can’t thank Roland enough for his time he gave to our group in Sarasota,Fl!! This guy is the real deal! You can tell he genuinely cares for people and helping others achieve the success he has had. Thank you for you wisdom Roland..."
"Roland was a breath of fresh air.
He has a way of training that doesn't feel like you're being programmed. He's kind and funny and I appreciate his expertise."
"Love his interactive, up-beat style! He keeps it interesting!"
"Always fun and informative - can use material and ideas right away to better myself...Roland makes things interesting and fun - ideas are always well thought out and make everyone better if you implement."
"I think Roland's training is always so thorough! It's great to review bases, while learning to elevate your sales presentation from start to finish! Roland is fantastic! I love the training, but I also love that he shares the best of our video shops as well. It helps to see our peers in action while they are implementing previous training."
"Excellent, thorough. It's not a salesy pitch, but a structured guide lead to sales...Roland is an excellent teacher, very communicative, but has excellent EQ."
"Always love the material, pick-up more techniques and tricks to sharpen skills. Kahoot game was fun...Roland is a consummate professional, makes learning fun.
“Very funny and engaging. Kept my attention and I learned a lot of great things to implement in my business.”
"Great program. Provided awesome tactics, techniques, and procedures that will greatly improve my ability to function as a real estate professional."
“I just wanted to reach out and thank you for the FUN training we had last week. It was very informative and I am already putting my new skills and techniques to use! On that note I had what we call a “floor pop” yesterday with prospects that came in a wrote the same afternoon to build a home with us yay!!! Big things happening here at the Paddock in just a few short days since our training. Thanks again!.”
“Amazing person, educator and coach. I feel like he’s a lifelong friend who I’ve trusted for years.”
"Great attitude, authentic, and fun!"
"Excellent trainer, easy to learn from, interesting!"
"The program was life changing, it has already made a huge impact on how I think in sales. Roland's personality and passion for sales are contagious."
“Roland is fun, energetic, entertaining with great information. I loved how he kept us all involved by using our homes, asking questions and making us laugh."
"Entertaining, energetic, and educated! Great content with applicable examples"
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"Roland is to new home sales training what Pelè is to soccer, Woody Allen to screenwriters, and Babe Ruth to MLB players - The Best!"
“Roland is a very personable and fun coach. He is entertaining and helps you see another way to look at your process, that feel natural not canned."
"So many great tools about relating to people in general, but specifically about equipping us to move prospects to a sale. Roland is a very approachable, knowledgeable sales professional who draws from years of his own experience, and keeps the information understandable."
*RESULTS! After coming home from spending time with this great group, I received the following email from Julleanna: "I wanted to let you know that upon my return from your sales training event, I sold 4 homes in the following 4 days. That refresher course really helped me kick it into high gear!"
"Roland is a genuine person who cares about giving clients the best possible experience and helping sales consultants reach their full potential."
“Absolutely Amazing! I cannot wait to apply what Roland has taught me. He is a great guy and sales coach!"
"It was very informative and motivating with so many new ideas! Roland is a motivating speaker with an amazing sense of humor, both educational and enjoyable."
"This may be the best information I have ever gotten in my 20 years of building."
"Gentleman and Scholar. I prejudged this as a waste of time, but after listening to Roland, I have to take that back 100%."
"Roland's energy keeps you engaged in the class. Between the 'buts' and the 'electric lines', you're continuously laughing and wanting to interact."
"Good presenter. Pulls from his years of real experience to present quality information."
"His superb ability to engage my staff from the onset really set the tone for two extraordinary days of fun, learning and fine tuning even the most senior sales executives. From listening skills to closing techniques, I highly recommend Roland Nairnsey to anyone seeking a truly great sales trainer."
“Roland is very knowledgeable and his many years of expertise is so valuable in helping us to become a better team.”
“Roland is very inspirational and great for team building. His enthusiasm is very contagious.”
"Roland is an amazing trainer, he had me laughing and learning. His experience selling homes brought real depth and value to his techniques for the Sales process.
Often trainers' experiences aren't in the same industry, or of a current market experience. The program is awesome, structured but fun!"
"Wow! Roland was fun, engaging and so knowledgeable.
He really opened my eyes to what is possible and attainable in my 'Franchise'. I am excited to get to work!"
"Roland is a wonderful coach, and his tone and approach are perfect for our team."
"An amazing presenter and trainer. He brings a fresh current perspective to the sales process. He gets it!"
"Roland’s strategic demonstration and closing techniques helped increase sales by over 34%. Roland has been the key consulting person for sales and marketing for three different major home builders I have held executive positions with."
"Entertaining and extremely informative for our entire team, from construction to sales to marketing. Everyone learned so much! Roland made it fun and was extremely patient with our entire team!"
"Roland is a gentleman and a scholar, they say that knowledge is power, but without wisdom it is useless. Roland’s approach teaches you to apply the wisdom in a most strategic and simple way. His approach is welcoming to a customer."
"He is a very good presenter and his techniques for new home sales are very thorough and well-structured. He is one of the best instructors that I have had in my professional career. He is very fun, energetic, and encouraging."
"Amazing Speaker, great motivator and glad he came to share his experience and knowledge. Mainly enjoyed how to better communicate."
"Excellent, should be a required training course. Allows me to see how sales is an art to be learned and mastered. He is an excellent instructor, engaging. He is what he teaches, great coach!"
"I want to thank you again for the incredible training program that you put together. I have spent $50,000-$60,000 a year on coaching and seminars across the country. I almost made the mistake of not attending your training because business was already good. Would the information be worth the time not spent with clients? 100%
Having been to seminars by all the greats, I can say that you, Roland Nairnsey, delivered an exceptionally high level hands on training that has immediately impacted my business. You run a world class program that has gotten me get into the head of the buyer in a way that I have not heard presented before. Thank you Roland as applying your steps have already paid off and will likely add six figures to my yearly income. I am in your debt my friend."
"The program is a definitely a worthy investment, the workbook will serve as my sales bible for years to come.
Roland was awesome! He is an excellent communicator and teacher, he's humble and entertaining as well.
"It was very valuable motivation in a well organized format, with very easy to follow steps. Roland is a great presenter with just the right amount of humor, and I appreciate his experience."
"Roland is very funny, charismatic enjoyable to listen and learn from and very informative."
"We recently attended a sales training seminar led by Roland Nairnsey, and I have to say it was one of the best training experiences I've ever had! Roland is an exceptional trainer and has a wealth of knowledge and expertise in sales and marketing. He was engaging, interactive, and he made sure that everyone in the room was involved in the training. Throughout the training Roland provided us with practical tips and strategies that we could use immediately in our sales efforts. Overall, I highly recommend Roland's sales training. He knocked it out of the park and provided me with value that will stay with me for years to come."
“I found Roland's training to be the best training I could have possibly received as a new Salesperson with Keystone Homes. It walked me thru the process from the minute a potential home buyer walks in the door to earning the right to close the deal. His help with providing a whole new vocabulary to communicate more effectively with potential home buyers was another place where the training helped me be better at my job. I also really appreciated learning new ways to handle buyer objections. The training paid dividends right away as I incorporated many of the new techniques, I learned the following week and wrote my 1st contract. Now I can give that pesky chicken away.”
Don't be a chicken! Close the deal! Roland refreshed an inspired spirit for selling in our team! We had a fabulous 2 days and are so grateful for him sharing his knowledge!
"Roland offers a thorough but concise playbook for handling the real-life practical aspects of real estate sales. I've got 25 years of marketing, sales, and real estate experience, with extensive training and education, and none of that matches the usefulness and portability of Roland's approach."