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Mastery of Selling

A Definitive Guide to New Home Sales

"The team LOVES the book! One of my top agents said, 'I have a stack of books you’ve given me over the years, but this is the best one!' It’s sparking great conversations and helping us grow together as a team."

Eric Weisbrod

"I would highly recommend this book to anyone in the new home sales industry. Very well written and with loads of real-life examples and scenarios, this book will absolutely add to one's knowledge and expertise. The principles aren't just applicable to new home sales & real estate, as anyone in the sales or customer service industry would benefit from this book. Excellent read!"

Jenna Parker

Get a signed copy with a personalized message from Roland for $29.95 or purchase on Amazon for $19.95

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Mastery of Negotiation

A Guide to the Art & Science of Negotiation

Mastery of Negotiation is Roland Nairnsey’s in-depth guide to professional negotiation that helps you increase sales, protect profits, and improve the customer experience. Building on his bestselling Mastery of New Home Sales, Roland shows you when and why to negotiate, how to structure effective incentives, and how to adapt your approach to different personality styles. You’ll also learn his 22 Golden Rules of Negotiation, simple, repeatable strategies illustrated with real-world, often funny examples that have already earned rave reviews from industry experts.

"Roland doesn't just teach negotiation, he lives it with grace, wit, and decades of real-world experience. He turns the intimidating art of negotiation into a joyful, learnable skill."

Magda Esola, Real Estate Coach

"Roland has done it again, creating a Master Class in true genius negotiating solutions to accelerate our new home sales success now!"

Larry Wisdom, Builder and New Home Sales Leader

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