SMA's Inner Circle Webinar featuring 7 Golden Rules of Negotiation

Join us on Thursday, January 15th, from 3:00 pm to 4:30 pm Eastern Time for a live webinar presented by SMA Consulting and New Homes Sales Plus!

Although it’s rarely simple, everything is negotiable. In this dynamic, practical, and highly engaging seminar, Roland Nairnsey deconstructs the often-intimidating world of negotiation. He transforms it into a clear, learnable, and repeatable skill, especially for today’s new home sales professionals.

Drawing from his bestselling Mastery series and decades of real-world experience, Roland delivers 7 of the most powerful Golden Rules of Negotiation, distilled from his brand new book The Mastery of Negotiation Including The 22 Golden Rules, and shows participants how to protect margins, create win-win outcomes, and negotiate with confidence, clarity, and emotional intelligence.

This is not a theory. This is real-world negotiation mastery, delivered with insight, strategy, and Roland’s trademark British humor.

Who Should Attend

• New Home Sales Consultants
• Sales Managers & Directors
• Builder Principals & Owners
• Real Estate Professionals
• Anyone who negotiates with buyers, teams, or vendors

Learning Outcomes

Participants will learn how to:

• Negotiate confidently without pressure or confrontation
• Maintain profitability while helping buyers feel like they’ve won
• Recognize buyer psychology and emotional triggers
• Prepare strategically for every negotiation
• Adapt in real time when negotiations shift
• Use language, silence, and structure to gain an advantage

Key Takeaways

• A repeatable negotiation framework
• Increased confidence in buyer conversations
• Higher retained margins with happier customers
• Tools that work in any market condition

Don't miss this great opportunity to discover new negotiation and sales tactics that you can put into place this year! Registration is free!

Register Now