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What We Do

Training

We train managers and their sales teams of all sizes, to implement new home sales systems and processes that are proven to work in all market conditions. Roland’s training is honed from his decades of real-world experience, is easy to follow and fun to learn; and most importantly increases sales and conversion ratios measurably and consistently.

Consulting

Roland visits builders Sales Centers and homes in person and consults in depth on an ongoing basis, with Sales Directors and ownership on each facet of their new home sales organization and sales process. The best results are obtained when training, consulting and leadership are all aligned and working together to accomplish systematic and measurable results and long-term sustainable success.

Transformation

Topical increase in sales is the short-term benefit of the training, the long-term goal of the coaching and consulting is total transformation of the sales organization. There are many home builders across North America who credit their deep-rooted long-term success to Roland’s holistic approach to sales and consulting. This has given many the confidence to expand, knowing they have a systematic approach to sales, proven to yield successful results year over year.

Training Consulting Transformation
Mastery of Selling book cover

Mastery of Selling

A Definitive Guide to New Home Sales

"I would highly recommend this book to anyone in the new home sales industry. Very well written and with loads of real-life examples and scenarios, this book will absolutely add to one's knowledge and expertise."

Jenna Parker

Audiobook Available on Audible and iTunes

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Featured Article

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How to Sell More Houses in 2024

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Proud to Work With

Alvarez
Amrit Ocean Resort and Residences
Bay to Beach Builders
Beacon
beechenanddillhomes
Birkshire Hathaway Home Services
bosgraafhomes
Brookline Homes
ChesapeakeHomes
Coldwell Banker Seacoast Advantage
Davis Homes Indiana
Dragas Companies
Dream Finders Homes
eagle
Empire
Fine Properties
Flintrock Building Texas
Fonville Morisey Barefoot
forbescapretto
Garrette Custom Homes
Green Key Village
Heartland Builders
Heartland Homes of Florida
heritagehomes
Hughston Homes Builders
hunterquinn
Insight Homes
Ivey Homes
Jayman Built
jcjacksonhomesllc
Keystone Homes Augusta, GA
Keystone Homes Greensboro, NC
Landmark Homes of Pennsylvania
Landmark Homes of Tennessee
londonbay
Michael Christian Homes
Miller Family Homes
Mitchell Homes
Novak Brothers Homes
Pacific Lifestyle Homes
Red Door Homes
reddoorhomes
Ritz Carlton Residences Estero Bay
Ritz Carlton Residences Miami Beach
robertsonbrothershomes
Robuck Homes
ROC Homes
sandahomes
Saga Realty & Construction
Schaeffer Family Homes
sheahomes
smartdwellings
Sterling Real Estate Group
stevensfinehomes
TilsonCustomHomeBuilders
Timbercraft Homes Oklahoma City, OK
Wayne Homes
winslowhomes